Our forward-thinking range is water permeable, odourless, vegan, cruelty- free and halal.
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Clean cosmetics
As a health-conscious, modern Muslim woman, Basic Ink founder Neelum experienced difficulty in finding cosmetic products with a more ethical and chemical-free approach.
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Human and earth friendly
Basic Inks non-toxic formulae replace a chemical base with water, so it’s free from most traditionally harmful ingredients, so you can feel confident giving yourself a mani on the go.
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Spoilt for choice
Available in over 30 boldly named shades ranging from neutrals to iridescent colours, Basic Ink nail lacquers let your personality shine through whether you want to Make It Happen or even Run The World.
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